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Hyundai Motor Company's brand power continues to rise as it was ranked 
72nd in the 2007 Best Global Brands survey jointly conducted by Interbrand, 
a leading consultancy in branding and BusinessWeek, the New York-based 
global business media organization.
 
    With a brand value estimated at $4.5 billion, the power of the Hyundai
brand now surpasses several competitors when measured on a global basis.
Among the world's top automotive brands, Hyundai ranked eighth, ahead of
Porsche, Lexus and Nissan.
 
    The rise of the Hyundai brand on the global stage has been meteoric.
The brand made its debut appearance on the Best Global Brands list in the
2005 survey where it ranked 84th.
 
    "Our brand management is supported by continuous improvement in the
quality of our products and diversification of our model lineup," said
Brandon Yea, Hyundai's vice president for brand strategy.
    Public perception of the Hyundai brand has been transformed as a result
of dramatic improvements in the quality of Hyundai vehicles. In turn, this
has fueled a steady increase in sales and confidence in the brand among
both customers and dealers.
 
    Hyundai's pursuit of a better balance between quantitative and
qualitative growth has made brand management a top priority. Brand
management issues now influence decision-making in styling, marketing and
communications as well as at the retail and after-sales service levels.
                       
 

2007 Interbrand Ranking

 

 

 

Ranking

Brand

Value US $

1

Toyota

32.1B

2

Mercedes Benz

23.6B

3

BMW

21.6B

4

Honda

18B

5

Ford

9B

6

Volkswagen

6.5B

7

Audi

4.9B

8

Hyundai

4.5B

9

Porsche

4.2B

10

Lexus

3.4B

 
 
    Interbrand (http://www.interbrand.com), the leading brand consultancy
and authors of the annual ranking of "The Best Global Brands" in
partnership with BusinessWeek was founded in 1974. Interbrand has offices
in over 30 cities in
    more than 20 countries around the globe and clients from among the most
respected businesses.
 
    BusinessWeek is a leading global business media organization which was
founded in 1929 and is published by the McGraw-Hill Companies, BusinessWeek
has more than 4.8 million readers each week in 140 countries. Local
language editions include Chinese, Russian, and Bahasa Indonesian.

 




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