Hyundai Leads Both Porsche And Lexus In Overall Auto Brand Value Again?

Hyundai Motor Company's brand power continues to rise as it was ranked 

72nd in the 2007 Best Global Brands survey jointly conducted by Interbrand, 

a leading consultancy in branding and BusinessWeek, the New York-based 

global business media organization.

    With a brand value estimated at $4.5 billion, the power of the Hyundai

brand now surpasses several competitors when measured on a global basis.

Among the world's top automotive brands, Hyundai ranked eighth, ahead of

Porsche, Lexus and Nissan.

    The rise of the Hyundai brand on the global stage has been meteoric.

The brand made its debut appearance on the Best Global Brands list in the

2005 survey where it ranked 84th.

    "Our brand management is supported by continuous improvement in the

quality of our products and diversification of our model lineup," said

Brandon Yea, Hyundai's vice president for brand strategy.

    Public perception of the Hyundai brand has been transformed as a result

of dramatic improvements in the quality of Hyundai vehicles. In turn, this

has fueled a steady increase in sales and confidence in the brand among

both customers and dealers.

    Hyundai's pursuit of a better balance between quantitative and

qualitative growth has made brand management a top priority. Brand

management issues now influence decision-making in styling, marketing and

communications as well as at the retail and after-sales service levels.

    Interbrand (http://www.interbrand.com), the leading brand consultancy

and authors of the annual ranking of "The Best Global Brands" in

partnership with BusinessWeek was founded in 1974. Interbrand has offices

in over 30 cities in

    more than 20 countries around the globe and clients from among the most

respected businesses.

    BusinessWeek is a leading global business media organization which was

founded in 1929 and is published by the McGraw-Hill Companies, BusinessWeek

has more than 4.8 million readers each week in 140 countries. Local

language editions include Chinese, Russian, and Bahasa Indonesian.