Hyundai Motor Co., South Korea’s largest automaker, will unveil a new sports-car concept in November at the Los Angeles Auto Show as the company works to shed its image as a cut-rate brand.
The model will be a 300-horsepower, rear-wheel-drive coupe with an “affordable” price, John Krafcik, Hyundai’s U.S. product development chief, said today at an automotive conference in Traverse City, Michigan.
The model will be the “most thrilling, most emotional car has ever created,” Krafcik said. It will replace the front-wheel-drive Tiburon sports car, industry publication Automotive News reported July 30, citing a Hyundai source it didn’t identify.
Adding the sports car would be Hyundai’s latest step beyond its longtime focus on compacts and small sedans. In March, Seoul-based Hyundai introduced its Veracruz sport-utility vehicle to compete with Honda Motor Co.’s Pilot and Toyota Motor Corp.’s Highlander. It sells for as much as $38,000.
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