An hour before the awards ceremony was set to begin, Toyota Korea was informed that its Camry would be crowned the 2013 Korea Car of the Year.
It was a stunning feat for a foreign brand ? it was unprecedented for an imported car to grab the honor ? and especially for Toyota which had stood resilient against the widespread doubt that had shrouded the release of the vehicle last January.
Toyota had pretty much known that its hybrid compact Prius would win the “green car” award, but did not expect the Camry to do so well.