Hyundai Motor Co. expects to enter the U.S. pickup market soon with what’s likely to be an American-made vehicle aimed at luring buyers who aren’t traditional truck owners, an executive said Monday.
“It’ll be a very versatile vehicle,” said Michael O’Brien, vice president of product, corporate and digital planning for Hyundai’s U.S. unit. “That has the promise of creating a whole new class of buyers.”
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