South Korea's Hyundai Motor Co and its affiliate Kia Motors Corp will take "global action" to fix a potentially faulty brake light switch, after they said they planned to recall almost 1.
9 million cars in the United States.
The move may mean the world's fifth-biggest automaker ends up recalling even more vehicles than that number, Hyundai's U.S. record, and is a stark warning that it may have sacrificed quality standards for rapid expansion.
Chairman Chung Mong-koo consistently stresses that quality should come first, and has recently slowed the pace of capacity expansion in favor of stricter quality control, but analysts say the shift in direction has come too late.
"Hyundai has built factories very fast around the globe until recent years, but its quality improvement has failed to keep up with its rapid volume growth," said Kim Phill-soo, a professor at Department of Automotive Engineering at Daelim University College in Seoul.
"The latest recall highlighted loopholes in Hyundai's quality system."