As soon as General Motors said this week that it would quit paid ads on Facebook, Ford was on Twitter saying it has doubled-down on social and digital media -- and hinted in a tweet that GM just didn't know how to use new social media.
Then, no sooner had GM said yesterday it would not buy ads in the next Super Bowl, and Super Bowl regular Hyundai quickly let us know it won't pass on the biggest annual ad event in TV -- and by the way, (are your ears burning GM?), did know that the game is a huge social media event, too.
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