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The timeline of Hyundai’s long-anticipated pickup calls to mind Lt.

Frank Drebin’s description of lovemaking: “It’s a painstaking and arduous task that seems to go on and on forever, and just when you think things are going your way, nothing happens.”

While a production version of Hyundai’s 2015 Santa Cruz concept once seemed like a sure thing, the would-be model still doesn’t have the backing of Hyundai brass, meaning it won’t trundle down an assembly line for at least two years. If it does receive the green light, however, Hyundai’s sticking with its plan to create its own niche in an increasingly crowded small pickup market.

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Hyundai Still Waffling On Entering The Pickup Market

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