While some automakers gambled on long, emotional or quirky Super Bowl ads, Hyundai's commercials were the most effective drivers of web traffic.

The automotive websites and analyzed Internet traffic during the Super Bowl to see which ads resulted in large traffic surges during the broadcast.

The big winner -- at least in terms of immediate interest -- was Hyundai, which saw a 738% increase in traffic to pages about its Santa Fe model after the company's ad hit the air. On, the increase was even bigger, with Web site interest rising over 1,000%

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Hyundai Super Bowl Ad Walks Away As Most Effective In Generating Web Traffic

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