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Hyundai Unveils Genesis Logo

43LE submitted on 12/3/2007 Official Bell & Ross Timestamp: 9:58:25 PM

23 user comments | Category: Spy Shots | Source: | SOURCE: www.edmunds.com

SEOUL, S.

Korea — Hyundai Motor Co. on Monday took the wraps off its new Genesis emblem, which looks a lot like the winged logo used by upscale marque Bentley.

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S4cabriofoxone

Wow. Very interesting.

375hp V8? Nice.

What I don't like is that we don't get that in the US market. Isn't that what Toyota does with the Crown? It gets its own emblem? Because I see the new Gensis as becoming a Crown-like vehicle.

— S4cabriofoxone (View Profile)

Posted on 12/3/2007 10:48:18 PM | reply to this comment | Votes: 3   

1995e34

i think the toyota cressida had the real toyota emblem.

— 1995e34 (View Profile)

Posted on 12/4/2007 12:55:15 AM | | Votes: 1   

bokuchin

its not just the crown. Toyota has different emblems for almost each of its models, to distinguish the lower models from the more prestigious, especially when lexus was marketed as a toyota not so long ago. The Nissan Elgrand emblem is awe inspiring though. I wish the Quest was replaced by the Elgrand in the U.S., as well as the Alphard and Sienna and Alysion with Oddysey. The Genesis seems really nice, but its badge just doesn't carry enough prestige so I doubt it will sell well but will boost the brand image as a whole.

— bokuchin (View Profile)

Posted on 12/4/2007 1:18:08 AM | | Votes: 2   

Htay7500

its pretty much in all the JDM toyotas.


"The Nissan Elgrand emblem is awe inspiring though. I wish the Quest was replaced by the Elgrand in the U.S., as well as the Alphard and Sienna and Alysion with Oddysey."

those are luxury vans and are REALLY nice. though replacing them with the vans here need to be more thought-after.

— Htay7500 (View Profile)

Posted on 12/4/2007 4:54:04 PM | | Votes: 1   

AutoEng

I love the speed at which Hyundai is climbing its way up. In a matter of a couple of decades they seem only a few steps away from achieving what has taken others far far longer.

Some of my friends and I rented a Kia Optima (Kia is a subsidiary of Hyundai) to go to the Detroit Auto Show this year. I hadn't been in a Hyundai group car before and I must say all of us (we are Automotive Engineers lol) were thorughly impressed with the level of quality, inside and out on the Kia. I would go so far to say as the percieved feel and quality of the interior is neck and neck with Toyota and Honda. Reliability, I can't speak for, but with a 10 year 100,000mile warranty who cares?? The car is covered far longer than most people keep it anyways!

Then when we got to the Detroit Autoshow, after walking all over and seeing all the booths, all of us agreed that the quality and fit and finish of the rented Kia we had left outside in the snow, far FAR outshone anything of its price competition from the Big 3.

I hate to say it, because I live and work in America as an Automotive Engineer, but the quality of the big 3 offerings at the show were embarrassing in comparison.

With this new Genesis coupe and sedan, I believe we are seeing the first wave of a revolution in the perception of the Korean automotive nameplate image. Just like the Japanese built up their name with quality products, the Koreans are doing it too, at a comparatively breakneck rate!

Props to Hyundai! I give credit where it is due, and I can't think of any other automaker that has come so far, so fast. My guess: Hyundai has a very bright future.

— AutoEng (View Profile)

Posted on 12/3/2007 11:22:31 PM | reply to this comment | Votes: 4   

Designer1

I agree with you about the "big" 3 quality, this is coming from another engineer's view. Regarding why Hyundai reached what others took longer, is because of advanced technology. If Hyundai was out 40+ years it might not have gotten this fast to where it is.

I also give credit to Hyundai and any company that really cares about its product's quality.

In maybe 10 years Hyundai will have true competitors to the high end cars and it will have cars that sit side by side by the S class, LS, 7 series, etc... just like Lexus did it Hyundai is definitly aiming very hard to get there. And this said, I have a feeling in few years from now I could be driving a Hyundai.

As far as for the "big" 3, I'm just wondering when they'll stop ripping the Americans and care for once about America and its products. Shame on them as a kid, Hyundai, has passed them beyond imagination.

— Designer1 (View Profile)

Posted on 12/4/2007 6:57:42 AM | | Votes: 4   

no1listensanyway

Calling all trademark laywers!!!

— no1listensanyway (View Profile)

Posted on 12/3/2007 11:27:01 PM | reply to this comment | Votes: 5   

EL34

I agree!

— EL34 (View Profile)

Posted on 12/3/2007 11:52:41 PM | | Votes: 3   

w209w114

I like the new logo. However, more originality would have been nice to see

— w209w114 (View Profile)

Posted on 12/4/2007 11:17:21 AM | | Votes: 4   

LexusKindaGuy12

i guess it would have been too much to pair that 4.6 liter v8 with an 8 speed

*rolls eyes*

— LexusKindaGuy12 (View Profile)

Posted on 12/4/2007 12:31:37 AM | reply to this comment | Votes: 1   

MunichRob

Just when you thought Hyundai couldn't become any less original they become...well, less original. Hyundai is basically doing the same thing that all the knock-off car brands in China are doing, with exception of the Hyundai's quality being way better of course.

— MunichRob (View Profile)

Posted on 12/4/2007 7:29:32 AM | reply to this comment | Votes: 1   

djrickp

I hope Phil Collins will back on the drums.

— djrickp (View Profile)

Posted on 12/4/2007 7:34:51 AM | reply to this comment | Votes: 1   

M35MT

Even though I'm not interested, I love competition. Bring it Hyundai.

— M35MT (View Profile)

Posted on 12/4/2007 9:45:44 AM | reply to this comment | Votes: 1   

E46MANIA

375HP is very impressive.
Doesn't Lexus GS have only 340HP and cost alot more? Shame on Lexus.

— E46MANIA (View Profile)

Posted on 12/4/2007 6:13:03 PM | reply to this comment | Votes: -2   

S4cabriofoxone

Yes, but the GS has "L-Finesse" styling, which obviously recoups the price difference.

— S4cabriofoxone (View Profile)

Posted on 12/4/2007 8:27:46 PM | | Votes: 1   

LexusKindaGuy12

why pick on lexus. that can be said for the E class and 5 series, and M class.

— LexusKindaGuy12 (View Profile)

Posted on 12/4/2007 10:20:20 PM | | Votes: 2   

ianjeon

Genesis will have

3.3 Lamda V6 267hp/34.1 torque ( regular gas )

3.8 Lamda V6 307hp/38.8 torque ( regular gas )

4.6 tau V8 375-380hp/49.8 torque ( premium gas )US only

V6 & V8 are not even Direct inject engine

— ianjeon (View Profile)

Posted on 12/4/2007 10:22:03 PM | reply to this comment | Votes: 2   

E46MANIA

nice

— E46MANIA (View Profile)

Posted on 12/5/2007 1:06:38 AM | | Votes: 0   

autopro

The need to create an upscale division to compete with the luxury leaders,the hyundai name won't sell.

— autopro (View Profile)

Posted on 12/5/2007 11:34:20 AM | reply to this comment | Votes: 2   

w209w114

Following on the footsteps of Toyota.

— w209w114 (View Profile)

Posted on 12/5/2007 2:33:00 PM | | Votes: 0   

randy33

Actually, the "Edmunds" author is wrong. As far as aviator wings go, the similarity between Hyundai's and Bentley's is far weaker than that between Bentley's and any of the other dozens of examples.
http://i1.iofferphoto.com/img/1103875200/_i/4908860/1.jpg

— randy33 (View Profile)

Posted on 12/5/2007 10:27:27 PM | reply to this comment | Votes: 1   

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