It seems like Hyundai continues to act like they are playing in the big league. In an interview yesterday, product chief development John Krafcik said, “We underestimated demand for the premium trim level on the Veracruz.” The Hyundai Veracruz is the Korean auto makers most expensive vehicle ever starting at $26,306.
According to Krafcik, the Veracruz is aimed at Lexus and their RX model. Hyundai plans to roll out an ad campaign later this summer making a head-to-head comparison with the Lexus RX 350...
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