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Hyundai has already presold 700 Genesis' in U.S.
The Hyundai Genesissedan won’t launch in the U.S. until later this summer but Hyundai says that dealers have already presold 700 units of its luxury car along with more than 20,000 customers who have expressed interest in the car.

Hyundai will spend more than $80 million on a marketing campaign for the new Genesis - the most it has spent to launch any vehicle in the U.S. The Korean automaker plans to sell only 30,000 in the first year with pricing to be between $30,000 and... Read Article
Hyundai has already presold 700 Genesis' in U.S.



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AMiodynskiAMiodynski - 5/26/2008 2:16:49 PM
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Have to say it's a good looking car. I hope the quality stands up to the scale they are making it out to be...

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MichaelTaylorMichaelTaylor - 5/26/2008 2:54:18 PM
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Anyone have the figures of how many LS400s were sold in 1989? I believe it was near 3,000.

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Homer007Homer007 - 5/26/2008 3:09:19 PM
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1983
Toyota Chairman Eiji Toyoda challenges his company to build a luxury flagship to “challenge the world’s best.” This effort becomes known as the F1 project.
1985
F1 researchers visit the United States to conduct market research and focus groups on luxury buyers. The first LS 400 prototypes are built.[126]
1986
Testing for the new Lexus flagship begins at the autobahn in Germany.[126]
1987
Final design of the LS 400 is approved.[126]
1989
The LS 400 debuts at the Detroit Motor Show, and goes on sale in September of that year alongside the entry-level ES 250 sedan.
1990
Lexus capture the trifecta of J.D. Power’s Initial Quality, Customer Satisfaction, and Sales Satisfaction studies. Car and Driver magazine names the LS 400 one of the Ten Best of the year.[126]
1991
Lexus becomes the top-selling import marque in the United States. The SC 300, SC 400 and ES 300 models are introduced.
1992
Motor Trend magazine names the SC 400 its Import Car of the Year.[126]
1993
Lexus introduces the GS 300 luxury performance sedan.
1994
Lexus introduces the second generation LS 400 sedan.
1996
Lexus introduces the third generation ES 300 sedan and its first luxury utility vehicle, the LX 450.
1997
Lexus introduces the second generation GS 300 and GS 400 sedans. Motor Trend magazine names the new GS its Import Car of the Year.[126]
1998
The RX 300, the world’s first luxury crossover SUV, goes on sale at Lexus dealerships. The RX soon becomes Lexus’ top-selling model.
1999
Lexus sells its one-millionth vehicle in the U.S.[126]
2000
Lexus introduces the third generation LS 430 sedan and IS 300 entry sport sedan.
2001
Lexus introduces the fourth generation ES 300 sedan.
2002
Lexus introduces its third luxury utility vehicle, the GX 470.
2003
The Lexus Development Center is founded in Japan, becoming the headquarters for Lexus' future design efforts.
2005
Lexus introduces the third generation GS mid-size sport sedans, debuting L-Finesse styling. Later that year, Lexus introduces the second generation IS sport sedans.
Top Gear named the IS as the Compact Executive Car of the year, defeating the BMW E90 3-Series.
2006
Lexus debuts the LS 600h L, the world’s first production V8 hybrid sedan. The new ES 350 and fourth generation LS 460/LS 460 L sedans go on sale.
2007
At the North American International Auto Show, Lexus launches its dedicated F-marque performance division, with the unveiling of its first high-performance sedan, the IS-F, and an exotic supercar concept, the LF-A.
The Lexus LS 460 flagship is named International Car of the Year at the ICOTY Awards, and is also named World Car of the Year at the WCOTY Awards.
The LS 600h and LS 600h L go on sale worldwide.
2008
Lexus releases the third generation LX 570.
The Lexus IS-F goes on sale in early 2008.


took only 3 years in the market to become top-selling import marque in the United States. Unbelivable!


S4cabriofoxoneS4cabriofoxone - 5/26/2008 3:27:44 PMView My AgentSpace
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Good for Hyundai, this is a nice car. It just has an odd position in the market.

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JUGNUJUGNU - 5/26/2008 4:49:54 PMView My AgentSpace
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ohh.. that pic, at first glance it looked just like an S class.

JUGNU

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Agent63Agent63 - 5/26/2008 4:56:07 PMView My AgentSpace
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Good direction for Hyundai. It's a good car for them. I hope they copy Lexus and boost their brand image up like how they've borrowed many ideas from their rivals in the beginning. OF COURSE WITH MARKETING MUCH CAN HAPPEN!

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quizzquizz - 5/26/2008 5:47:50 PM
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The Acura RL should be scared. Depending on the quality of the interior and "ride feel", this car is definitely a threat to the "near luxury" models like the Lexus ES and Acura TL/RL. If Hyundai is smart enough to give a generous warranty with full service, it'll fly off the lots. The first adopters will be mostly Korean American families looking for a more affordable alternative to the GS or more luxurious Acura.



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ghosthunterghosthunter - 5/26/2008 9:25:07 PM
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spot on.
i think the target is more of RL than TL. since TL is more sport oriented and has a firm ride/smaller size. (at least i won't pounder between a Genesis and a TL/TL-s).
for those who wants a nice ride/comfort ride. Genesis is a great alternative. I suppose the main targets (as far the first generation Gensis goes) are the toyota avalon. Nissan Maxima, Lexus ES, chrysler 300c, Lincoln MKZ, Cadillac STS. it has the potential to affect Lexus S350, BMW 528, or E350, and may become a serious fighter in that class in two or three generation if Hyundai does it right.

in fact, i am considering getting one for my parents if Genesis lives up to my expectation.




Agent63Agent63 - 5/27/2008 7:50:46 AMView My AgentSpace
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Sadly to say the TL is the better car. I think it's built better as well. The Type S interior is put together and is very solid. The RL I found the panels and woodgrain to make crack noises quite a bit when pressing on it. The only Acura sedan I would buy is the TL. Under-stated luxury car. The interior's look suit a car in a higher price range. IMO. I like it better than the Infiniti G interior.


acronisacronis - 5/26/2008 9:20:14 PM
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80 Million is no small change to drop on a vehicle launch. I've seen the Genesis up close and in person and it definitely has the luxury ambiance. If the marketing is done right it should do well.

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huu76huu76 - 5/28/2008 7:53:22 PM
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quizz,
Koreans actually drive Korean cars? Always thought it was strictly an import product for Americans.

Silly me, thinking that only German cars were allowed to be sold in Korea.

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