24 Votes

Boost it!

The Korean carmaker Hyundai began in the industry as a value brand without a line of up-market products, but it has demonstrated in the past few years that it could go up the ladder with efforts like the Azera and Veracruz.



With the introduction of the Genesis sub-brand, this became abundantly clear, showing that Hyundai is capable of doing full-blown luxury vehicles, with the Genesis ultimately becoming a model lineup on its own, just like the Lexus of Toyota. The carmaker didn’t want its dealers to cash out $5-10 million on new showrooms to sell a whole new brand; instead it opted to sell the Genesis at existing Hyundai dealership, but removed from the rest of the lineup models. Although the Genesis line is new at this time, it however holds a lot of potential.

Read Article

Hyundai’s Genesis becoming a model lineup on its own, just like the Lexus

About the Author

tryme

User Comments

wins555
david959
crslmn
mercuryguy
My_Ultimate_Driving_Machine
91z4me
truthpursuit
Yonder7
crslmn
Willis
crslmn
LexSucks
Agent63
4ron
HyundaiSmoke
HyundaiSmoke
Denali
Anthony
huu76
huu76
HyundaiSmoke
HyundaiSmoke
HyundaiSmoke
1UAW
r_driver04
mikeydred20

Add your Comments

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters): [img]IMAGE URL[/img]
Example: [img]http://agent001.myautospies.com/images/sample.jpg[/img]