At the 2008 Chicago Auto Show, John Krafcik, Hyundai’s vice president of product development, discussed Hyundai’s next big idea. Before showing off the new Sonata and the i-Blue concept, Krafcik told the press about the automaker’s advanced product-development process called i2.
Pointing out that Hyundai already has the conventional market segments covered, Krafcik told AutoObserver that the automaker is now on its way to create a new market niche that doesn’t “follow any conventional segmentation” and ”will have very pure environmental messages.”
The i2 program is...
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