If THIS Audi Commercial Is Any Indication, It's Going TO Be One Hard-Hitting Super Bowl!

We've been saying for a while now, Audi marketing really has managed to catch our eye. Sure, some may argue that the whole Christmas lights gig was a bit "cheesy," but you have to admit that R8 Super Bowl commercial recreating The Godfather was pretty epic.

Building from that we see the release of a new spot that takes aim at the Mercedes-Benz S-Class. And to be pretty straightforward, it's a pretty good diss.

In fact, I'll let the commercial do the talking.

After you take a look at the commercial, let us know what angle you THINK Audi SHOULD take or WILL take for the upcoming Super Bowl spot?


**Special thanks to IamEvilHomer for the tip!


In an official marketing letter, Audi wrote:

Today, January 13th, we will launch our A8 TV launch campaign with our first spot called “Goodnight”. The basic premise of “Goodnight” is based on the timeless children’s bedtime story by Margaret Wise Brown. We have made use of the same tone of the book to say “Goodnight” to old luxury and all its wares and hello illumination, innovation and unending inspiration embodied by the new A8. The strategy for the spot relies on the fact that as consumers get older, they tend to associate positive memories to things in their past. It is time to put aside the old representations of luxury and progress with a the new, modern luxury sedan – the new A8. Luxury has indeed progressed.


Audi of America's YouTube page says:

The new Audi A8 says goodnight to the Mercedes-Benz S-Class in this homage to a classic children's story.