Fiat, the Italian part of the global Fiat-Chrysler alliance, is having more and more trouble selling its small, inexpensive cars in America.
Most recent data on “days to turn,” the average number of days dealers have cars in inventory before selling them, continues to rise for Fiat. Its struggles in Europe make Fiat’s success in the United States important.
Among all major car makes sold in America, Fiat had the highest number of days to turn at 122 in June, according to research operation Edmunds. The figure was up 40% from June 2013. The industry average was 68 days, up 10% over the same period. Subaru was at the other end of the spectrum at 32 days to turn, followed Toyota Motor Corp.’s (NYSE: TM) Lexus luxury brand at 35 days to turn.