BMW already has the 6-Series and Mercedes-Benz has just shown the new E-Class coupe.
If the rumors are true, Infiniti's Essence concept will show Infiniti's interpretation of a large luxurious coupe with a V8 engine. Infiniti has filled out its G range with a sedan, coupe, and upcoming convertible. It only makes sense that the 3rd generation Infiniti M include a coupe along with the sedan to compete with the two top German marks. BMW only sold 304 6-Series in January 2009 while Mercedes-Benz sold 601 CLK's during the same time period in the United States. Considering this is such a small market, is there really room for an Infiniti M37/M50 coupe? Or, could it be a great opportunity to cash in on a segment, in which there are some questionably styled products.