Nissan will be mimicking Toyota and its premium Lexus division by focusing on the luxury end of its product line for hybrid drivetrains. Product planners will use the Infiniti brand to debut Nissan’s own advanced hybrid technology, which engineers are still developing. Nissan already sells a hybrid model in the form of the Altima Hybrid but the powertrain technology for that car was supplied by Toyota.
The news comes from Nissan’s executive vice president for global product planning Carlos Tavares, who also revealed that Nissan will be selling pure-electric cars by the end of the decade.
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