Infiniti planning to beat rivals with quality and design rather than size and power
rybo submitted on 9/2/2008 Official Bell & Ross Timestamp: 12:33:06 AM
35 user comments | Category: Misc News | Source: | SOURCE: www.motorauthority.com


The growing push towards smaller and more fuel-efficient vehicles could possibly lead the charge for changing consumer perceptions of what defines a luxury car, according to Nissan’s global design director Shiro Nakamura.
When asked about a possible flagship sedan for Infiniti, Nakamura replied that while the company is working to establish itself as a ‘Tier 1' luxury brand, it is still “not sure a big sedan is necessary for a luxury brand,” and that in the coming decade “luxury may be defined by technology, quality and design.”
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