In an announcement that seemingly runs contrary to a previous decision to hold quality and brand recognition above sales, especially in Europe, Infiniti says it will push for global expansion, expecting ‘double digit sales increases well into the future.’ Specifically, Infiniti seeks to compete in Western Europe by the end of 2008. In a way, however, Infiniti’s push for expansion is more a result of growing its geographical presence than jacking up sales.
In 2006, Infiniti had dealerships in only 43% of luxury markets globally, while by the end of 2008, the company hopes to grow that figure to 93% - effectively more than doubling their geographical coverage. In addition, Infiniti is looking to grow its business into newly developing segments of the luxury market, especially the younger buyers, which are playing a larger role than in the past.
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