Infiniti hopes that when the new Infiniti EX hits showrooms in Decembers, the compact SUV will lure in women buyers. Infiniti’s General Manager, Mark Igo, believes that the EX will be their ticket to female buyers, which the company currently lacks.
“We skew very male,” Igo said at a press event here. “We think there’s incremental business out there from women buyers if we can appeal to them.”
Currently only 35 percent of Infiniti buyers are women...
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