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Tags: Infiniti, EX

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Infiniti targeting EX towards female buyers
Infiniti hopes that when the new Infiniti EX hits showrooms in Decembers, the compact SUV will lure in women buyers. Infiniti’s General Manager, Mark Igo, believes that the EX will be their ticket to female buyers, which the company currently lacks.

“We skew very male,” Igo said at a press event here. “We think there’s incremental business out there from women buyers if we can appeal to them.”

Currently only 35 percent of Infiniti buyers are women... Read Article
Infiniti targeting EX towards female buyers



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montyz81montyz81 - 8/28/2007 1:57:24 PM
+5 BoostDrop the Boost Up the Boost
its a great car.

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EL34EL34 - 8/28/2007 1:59:20 PM
+1 BoostDrop the Boost Up the Boost
Malibu Barbie will love this cute SUV.

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CatsmeowCatsmeow - 8/28/2007 2:19:49 PM
+1 BoostDrop the Boost Up the Boost
it's cute but i prefer the m or g35 over this anyday

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JUGNUJUGNU - 8/28/2007 3:00:20 PMView My AgentSpace
+2 BoostDrop the Boost Up the Boost
G35 is not an alternative to this EX.

BTW as said before EX is/will be the class leader soon and what if Infinti is targeting Female buyers everybody does.

I see many females driving BMW X3,Lexus RX,Volvo XC90...etc

JUGNU


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BenzW124BenzW124 - 8/28/2007 4:32:41 PM
-2 BoostDrop the Boost Up the Boost
POS Nissan wit a mountain badge that wil nevr sell as well as X5, ML

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finishlinefinishline - 8/28/2007 6:07:10 PM
+2 BoostDrop the Boost Up the Boost
Keep looking. You'll find him!

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RupertRupert - 8/28/2007 6:10:30 PMView My AgentSpace
+2 BoostDrop the Boost Up the Boost
Ricemaster, if you're worried, why not use a dating website?
I'm sure there'll be plenty of real men for you.

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STJ88STJ88 - 8/28/2007 5:01:34 PM
0 BoostDrop the Boost Up the Boost
@BenzW124 -

The X5 and ML are in a diverent class you stupid german fanboy.

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Will_Will_ - 8/28/2007 5:18:06 PM
+2 BoostDrop the Boost Up the Boost
I don't like the exterior as much as I thought I would but I would buy this based on the beautiful interior in a heartbeat.

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audirevolutionaudirevolution - 8/28/2007 6:40:38 PM
+2 BoostDrop the Boost Up the Boost
Did David989 get banned yet? If not, he needs to be banned first. Then benzw124.

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audirevolutionaudirevolution - 8/28/2007 7:07:42 PM
+2 BoostDrop the Boost Up the Boost
Something needs to be done about Lexusking as well.

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audirevolutionaudirevolution - 8/28/2007 7:00:09 PM
+1 BoostDrop the Boost Up the Boost
The exterior reminds me a lot of the Nissan Rougue. But the EX is still a great car.

A lot of these smaller lux SUV's are geared toward woman IMO

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titsmageetitsmagee - 8/28/2007 10:39:57 PM
0 BoostDrop the Boost Up the Boost
useless and ugly

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iamdabest1iamdabest1 - 8/29/2007 11:35:50 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
not much thought went into designing this car in my opinion. it looks like a g35 but just lifted 6 inches. not that its ugly, just a copy of another car. should sell well against the x3 and rdx which i think are girly cars. real men drive big cars.
x5, escalade, range rover, porsche cayenne, qx56, lx470.......
cute utes are for sissys.

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EL34allroadEL34allroad - 8/29/2007 11:14:04 PM
+1 BoostDrop the Boost Up the Boost
Still making payments on the '98 Escalade?


EnnNorakEnnNorak - 8/29/2007 11:45:06 AM
+1 BoostDrop the Boost Up the Boost
I hope they wil target the female market with this as my wife wants a small SUV. Cars targeted at females are generally priced lower i.e. a better value. That way my wife will be happy and it will cost me less. Just make sure, Nissan, that this vehicle has a conventional tranny and not the dreaded CVT or I won't consider it for my wife.

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