BMW’s stock fell as much as 4.8 percent today to 79.56 euros, as the company forecast weaker profitability in the fourth quarter due to investments in new models, including the i3 electric car. It’s unfortunate that an investment in electric cars is bearing the burden of the lower stock price, but on a broader level, it signals the important of the electric “i” brand for BMW.
BMW’s investment represents a much-needed infusion of new blood into the EV space—as we approach the third anniversary of the introduction of the Nissan LEAF and Chevy Volt. The EV story so far has been dominated by American and Japanese automakers. Don’t look now, but it appears the Europeans—led by BMW, with Volkswagen not too far behind—are about to start making waves.
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