Mercedes’ goal to become world’s biggest luxury-car maker fades away as Daimler investors value the company at half what BMW is worth.
BMW saw its market capitalization increase to 45 billion euro ($58.8 billion), compared with 42.2 billion for Daimler. Without the reasonable price for Daimler’s truck business, the value that investors give to Mercedes is about 25 billion euro.
“The market is saying that the prospects for Mercedes are much worse than for BMW,” said Hans-Peter Wodniok, an analyst with Fairesearch in Kronberg, Germany. “The market’s always right. In terms of innovation, BMW is the leader.”