When the first-generation Toyota Matrix launched in 2002, it was a fresh-faced, utilitarian, reasonably priced small car with four doors and an upright stance, timed nicely to coincide with the
arrival of slightly larger cross/utility vehicles.
The business case for the Matrix – derived from Toyota Motor Corp.’s high-volume Corolla platform
– was clear at a time when Americans shopping for small cars had limited options.
The second-generation Matrix arrives with completely different dynamics at play.