For many of the brand’s faithful, a front-driver BMW is a revolting prospect.
It’s the four-wheeled equivalent of tofu-based bacon or a cigarette without nicotine. But BMW is banking on small cars in a big way – their new front drive architecture, dubbed UKL, will underpin as many as 12 front-drive products from BMW and Mini. And frankly, not doing a front-drive range would be a display of poor judgement on the part of management.
Lest anyone accuse me of apostasy, let’s look at the facts. Mercedes-Benz did a front-drive platform and survived. Audi is making some of the most significant advancements in modern automobile production with the new A3 which uses – you guessed it – the front-drive MQB platform. Both of these auto makers have BMW squarely in the sights. They want to overtake BMW as the number one premium auto maker, and they can easily do it – unless BMW builds a front-drive car of their own.