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At its 2006 debut, Acura executives hoped the RDX cross/utility vehicle would appeal to “Jason.


A 30-year-old “urban achiever,” Jason was pulling in $100,000 a year and liked sporty driving, but needed more space than the average sport sedan affords to haul around buddies and cargo for his active lifestyle.

Instead, Jason must have opted for a BMW X3, Mercedes GLK or Audi Q5, or decided he could live with a sedan after all, as Acura says the average RDX buyer was more like, say, “Bob and Nancy.”

Per Acura data, an RDX owner has a median age of 53, a $163,000 annual household income and more often than not is married without kids at home.




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