Is Audi Genius OR Barking Up The Wrong Tree? Auto Advertising Gets FIERCE

Now with auto sales beginning to pick up, it appears that automotive manufacturer's marketing departments are back to do doing what they do best; pick fights. Just kidding, they get creative!

Lately everyone has been raving about MINI and Porsche. And, with good reason. They're relentless!

But it does not end there. So is Audi!

As you can see below, Audi unleashed a series of advertisements targeting BMW products. In the past six months it seems that there has been a consistent back and forth between both companies. You have to love it if you're a gearhead.

Recently, our very own 001 was cruising the 'net and discovered yet another BMW-targeted Audi advertisement. **Note: take a look at the cover image.

This time they were attacking BMW's recent "Joy" campaign.

Genius?

Additionally, if you had not seen the television spot featuring Audi picking on BMW's losses in recent Car and Driver picks, watch on below...