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High end car companies are GREAT at building vehicles that reward us with an enriching driving experience but as you can see from this article, they sure are AWFUL at making software.

Hence debacles like the BMW iDrive interface and this iPhone app from Audi...

From Onamac.com:

"this has to be one of the worst applications I’ve tried for the iPhone thus far.  As a fan of Audi, I’m embarrassed for them. The real-world Audi driving experience is something the company puts painstaking hours into.  The Audi A4 driving experience app… Not so much.  Audi’s motto is “Never follow.”  This time they’ve unfortunately ended up far off course."


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