Yet another automaker is putting its money where their mouth is. Buick is stepping up to the plate with some serious moves in an attempt to inform the buying public what is up with its latest product, the Regal.
In a move that is reminiscent of AutoSpies, Ford's Fiesta Movement and Infiniti's latest move with the all-new M sedan, Buick is taking a step towards the unthinkable. It will be launching a social media site where owners can share their Buick experience -- GOOD or BAD -- with others in form of a couple different mediums; video and articles. I think it is safe to assume that there will be some sort of Twitter and Facebook integration.
We applaud the brand for going out on a limb and putting its neck on the line. Not only is it a huge sign of openness about its product, but it is clear that GM has a tremendous amount of confidence in its autos.
Good luck, Buick. You may need it...
Call it the Fiesta Movement for grown-ups.
To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car.
But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement. Buick will post all articles written about the Regal, even if they're unflattering, and visitors can post any comments they want, Buick's top marketer says...
[Source: MSN Autos]
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