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Fiat is desperate to get US customers into its showrooms. The brand has been struggling to sell its quirky small models to Americans who are used to buying larger vehicles. Fiat has consolidated trim levels and lowered prices, but the brand still suffers from poor reliability ratings. If FCA can't get the sales rolling, it could end up on its way out of the US. 



So how have Fiat's changes impacted sales? According to Fiat500USA, 500 sales were up 18 percent in November compared to the same month last year, the second month in a row with a sales gain over last year.


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Is Fiat Simply The Wrong Company At the Wrong Time in The US?

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