Is Hyundai Doing So Well Because Their Products Are So Good Or Is It The Kick Ass Warranty/Pricing That Is Creating The Sales Magic?

Here's a question that deserves some asking.

We've watched the rise of Hyundai in recent years with joy. It's always nice to see the underdog give it to the big guns. Once thought as an "also ran" in every category, Hyundai just stopped doing what was the norm and switched gears.

And what a switch it was.

Its products went from being shunned to now being snapped up by everyone. Not sure what I mean? Go and try to find a Hyundai Elantra at your local dealer. I can speak for the west and east coast, which don't have many to go around. Forget about trying to negotiate on that car.

We're a little curious though: Is Hyundai's fleet of all-new products THAT good OR is the class-leading warranty and competitive price really what is keeping Hyundai ahead of the pack?


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