Not so fast on BMW winning the 2015 U.S. luxury crown over Lexus and Mercedes.
According to manufacturer-reported sales released last month, BMW won. But Polk said today that Lexus was tops in U.S. vehicle registrations last year with 340,392 vs. BMW’s 335,259.
It’s a twist in the annual hotly contested luxury brand race, with BMW, Mercedes and Lexus jockeying throughout the year. On Jan. 5, BMW reported total 2015 sales of 346,023. That was 1,422 more than Lexus and 2,935 ahead of Mercedes (excluding Sprinter). Mercedes finished ahead of BMW in registrations, with 337,288.
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