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Lexus rivals love to point out that without the RX crossover the Japanese brand would be a junior player in the luxury car market. But at the same time, privately they all wish they had a success story like the RX, introduced to the U.S. in 1998 and a consistent best seller since then. So what on earth is Lexus, Toyota’s luxury car division, doing with the new 2016 RX 350?

Compared to the outgoing 2015 model, the new car looks like a crazed road-cleaning machine, with an outsized, pinched-waisted grille that appears ready to devour anything in its path. It’s not just the grille that stretches the design envelope. The profile of the new model is full of drama, with angled forms, multiple character lines, plus a trendy ‘floating’ roof effect for good measure.



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Is Lexus New Design Language A Stroke Of Genius Or A Stretch Too Far?

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