Tesla has been a very interesting company to watch. From inception it seems that the founder, Elon Musk, is completely disrupting the automotive industry.
Literally, everything about this company is going against the grain of the old-school auto business.
From the company's public relations' efforts to the marketing moves to how the company has decided to sell products to the actual vehicles themselves, it is almost like a massive middle finger to the space. Here's the thing: That may not actually be a bad thing — in some cases it absolutely is.
Take, for example, how Tesla has crushed the dealership model. Musk has removed the middleman of franchises. Now you have retail stores and a fixed price. While that's good for folks who do not know how to negotiate, it certainly will make folks like Agent 001 a bit concerned. IF every auto manufacturer employed a similar model it would mean the end of deals as we know it.
And then there's the marketing of the cars. Forget about auto shows. Forget about teaser clips and high-energy — in some cases, low-energy — advertising. Product teasers can be found via the head honcho's Twitter feed and you have to hang in there for the scheduled preview dates.
Taking these two examples — there's more — into consideration, we're a bit curious: Do YOU think Tesla is going to RUIN everything in the car business as we know it? And, if so, is that necessarily a BAD thing?
Disruption tends to happen in places where things are archaic and ripe for chance. Remember that.