Just weeks before its launch, the new 2007 Ford Edge is creating buzz among potential customers.
Since Edge's unveiling at the North American International Auto Show in Detroit last January, Ford has used cutting-edge tools, such as an interactive Web site that allows 360-degree views, to inform and pique people's interest in the bold-looking crossover.
More than 750,000 consumers have visited the Edge Web site since its debut at the auto show -- 40 percent more than Ford experienced with Fusion over the same timeframe. In addition, more than 45,000 consumers have requested information about the vehicle.
"The Web site allows us to have a two-way dialogue with consumers. The site provides an opportunity for consumers to express an interest in learning more about our products and in-turn Ford can provide the information they specifically desire," said Ward.
"We are working to a cadence where we are ramping up with more and more information to keep potential consumers engaged and interested in the Edge, ultimately building up to the vehicle arrival this November."
"We've made it very interactive and engaging, and we've used a lot of new technology," said Ward. "It's not about listing specifications and every feature in black and white print. We've tried to deliver information in a way that is not only informative, but also entertaining -- it's Edge-utainment. And this is just the beginning; we have many more exciting Web plans still to come."