Coming off a sharp sales decline in December, Toyota Division is trying to lure buyers into showrooms with new cash offers for customers and dealers.Even the Prius is getting support, after having been excluded from the brand's lavish incentive program in the last quarter of 2008. Toyota put $750 in dealer cash on the hood of the hybrid car.
The new cash incentives are a reversal of Toyota's marketing tactics for the past three months, when the division emphasized 0 percent financing, low interest rates and lease programs.
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