This rumor has been going around for a while, but here is some new fuel for the fire. The Volkswagen Group’s Chairman Martin Winterkorn has reportedly called Alfa Romeo a “dream brand” for VW.
While Fiat has not publicly said its premium performance brand is for sale, it is easily understood that they could be willing to part with Alfa for the right price. Fiat doesn’t disclose the profit loss for each brand in its group, but industry analysts believe Alfa Romeo has not been making money for many years. This puts Fiat in a particularly tough spot recently as it sinks money into overhauling Chrysler.
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