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An open letter to Cadillac boss Johan de Nysschen:

Fixing Cadillac will be the biggest challenge of your career, a far larger task, even, than breathing new life into Audi.

My brother is a perfect example why.

He’s 42 and a current -- and very satisfied -- owner of a General Motors product. He’s a voracious reader of automotive publications. He can easily afford an ATS, CTS, SRX, etc. He readily admits that technically, Cadillac’s cars are interesting, maybe even appealing, at least from a performance aspect.

But he’s never test driven a Cadillac, and he likely isn’t going to. Several of his car-savvy friends feel the same way, I learned during a recent Facebook chat.



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