Though it is the same company that has the Ferrari brand attached with it, Fiat have been in the memory of people for many of its smaller city cars, like the Fiat 500.
Despite the initial warm response during the introduction phase, the more recent times have actually shown a decline in sales volumes. Hence after producing special editions like the Gucci for Paris and the Pepita Gold,
Fiat has decided to take it on the long way, by producing 3 special edition stretch limousines of the Fiat 500 car; LimoSun, LimoCity, LimoCity Presidential. The enterprise behind this idea is Castagna Milano, who has targeted the American audience mainly, for their knack of owning limos.