J.D. Power Releases 2008 APEAL Study Results

+1

yes please...prove everyone how good the LS is. I'd be much better off with a longer list of celebs than Wikipedia's. My buds always understate my cars.

— WorldofLuxury (View Profile)

Posted on 6/29/2008 7:59:33 PM | reply to this comment | Votes: -5   

LOL far more appeal to those that love large Camry and greater than Avalon styling. Come on... YES the LS is a nice vehicle that gets you from a to b in a manner of well marketed reliability.... but the drive is plain boring, period. I have driven both,and the S-Class is far more appealing to sit in and drive than the LS. Now I did not say more reliable, that is NOT what this survey is about, it is about the emotions, the APEAL as the say. MichaelTaylor I know you are entitled to your opinion, but some of these comments verge on idiocracy.

— atomicbri (View Profile)

Posted on 6/30/2008 6:56:11 AM | reply to this comment | Votes: 1   

Well some people love the Camry styling than the Mercedes Smart S-Class styling and the BMW Mini Cooper 3-Series styling. And Lexus fans are not ashamed of Toyota Being the Partnership of their car, where as Mercedes S-Class Smart and Mini Cooper BMW 3-Series, they are ashamed.

— silver1 (View Profile)

Posted on 6/30/2008 7:16:50 AM | reply to this comment | Votes: -4   

Silver1 you are still missing the point, and BTW for the record, I have a BMW 3 series and every bit as proud to have MINI Cooper be related to my car. My point is this survey is about how cars and companies play on peoples emotions. Has nothing to do with reliability.

— atomicbri (View Profile)

Posted on 6/30/2008 7:22:08 AM | reply to this comment | Votes: 1   

Who mention anything about reliability?

— silver1 (View Profile)

Posted on 6/30/2008 11:22:35 AM | reply to this comment | Votes: -1   

???
Toyota is mentioned 7 times and wins 2 categories yet is ranked far below BMW who is mentioned 3 times and won 1 category.
Lexus wins once and is mentioned twice and scored higher than Toyota.

They sure have an odd scoring system.

— huu76 (View Profile)

Posted on 6/29/2008 5:27:44 PM | reply to this comment | Votes: 1   

J.D. Power and Associates Reports:
Fuel Price Concerns Lead to Decrease in Vehicle AppeaL

Very odd Scoring System. I have now to question JD Power Creditability since they have recently change the way they score they cars......

First off, The appeal is base on how gratifying a new vehicle is to own and drive,

Thus JD POWER also said "Manufacturers that deliver more fuel-efficient vehicles and integrate alternative fuel technology into their designs stand a better chance of delighting their customers and being successful.

Since when did Porsche, Jaguar, BMW, Mercedes-Benz offer Fuel efficient cars. Even the Lexus IS,GS, RX and LS all offer Hybrids when no other car auto maker doesn't. So Lexus wins that race...

Secondly, JD Power also stated in this study "Technology that is overly complicated to operate runs the risk of disappointing the customers"
Since when did the I-Drive and the Mercedes become consumer-friendly and intuitive to use COMPARED TO LEXUS.... Lexus is easier to use by a long shot!
Lexus wins that race also....

Thirdly, JD Power also stated "Models that have been mildly “refreshed” achieve higher APEAL scores, on average, than all-new or redesigned models."

Mercedes has came out with several new models for 07-08, including the S-Class, C-lass, GLK.....BMW has release 1-series and the X5, and Lexus has release just the LS, the rest of just a refresher....So Lexus has won that race to just it only release 1 new redesign model the rest was a refresher which JD power stated the refresher scores higher......

J.D. Power Releases 2008 APEAL Study Results

1. Porsche
2. Jaguar
3. BMW
4. Mercedes-Benz
5. Lexus
6. Cadillac
7. Mini
8. Audi
9. Infiniti
10. Land Rover
11. Acura
12. Lincoln
13. Volkwagen
14. SAAB
15. Volvo
16. GMC
17. Hummer
18. Scion
19. Mazda
20. Buick
Below Insustry Average
21. Mitsubishi
22. Ford
23. Saturn
24. Honda
25. Nissan
26. Toyota
27. Chrysler
28. Chevrolet
29. Mercury
30. Dodge
31. Hyundai
32. Kia
33. Pontiac
34. Jeep
35. Subaru
36. Suzuki

— silver1 (View Profile)

Posted on 6/29/2008 6:05:50 PM | reply to this comment | Votes: -1   

How was lex above Audi??? they must be crazy.

— xj13 (View Profile)

Posted on 6/29/2008 7:10:12 PM | reply to this comment | Votes: -2   

Land Rover Range Rover does Rock! Of course, the smart shopper will grab a Range Rover Sport for $20K less and ALL the same capability. We love our 2006 Range Rover Sport HSE. I highly recommend it. Nothing can compare at the $60K mark, most versatility and utility you can buy, bottomline.

— TexLandRover (View Profile)

Posted on 6/29/2008 9:14:20 PM | reply to this comment | Votes: 0   

texlandrover= spot on.
Not to mention the best looking SUV going aroung, the mighty Range Rover Vogue, go anywhere in class...

— xj13 (View Profile)

Posted on 6/30/2008 1:21:32 AM | reply to this comment | Votes: 1   

this whole ranking is rather pointless.

it's useless for comparing one vehicle to another. people but each of the brands on this list for very different reasons. so it's simply a gauge of how well a vehicle measures up to the reasons each person bought it.

— enthusiastx11 (View Profile)

Posted on 6/30/2008 1:47:46 AM | reply to this comment | Votes: 1   

Many commenters on here do not understand the APEAL poll. It is based on a company and how it overall appeals to a customer or potential customer. This survey plays on emotions and yes it is a rather stupid poll, but for the auto industry, it gauges how people feel about a brand and what a brand can do to better themselves to make them more "APEAL"ing to other consumers. Honda and Toyota are below industry average because they don't have the emotions tied to the brand as say the Porsche. Ask any Toyota or Honda driver if they would like a Porsche, and most would say yes! Because Porsche appeals to a lot of people, it plays on a lot of car emotions. Porsche is fun, fast, drivable and has plenty of appeal. For example, my friend's mother has a Toyota Camry. She loves it, but when you ask her if she would like a Mercedes and how she feels about one, she says they are wonderful and would love to have one if she could afford one. It APEALs to her. This survey has nothing to do with how the Mercedes may be in the shop 10 more times in a year than her Camry, has nothing to do with that... so I do not see why everyone is so mystified at this poll. Of course BMW or Mercedes is more appealing, hell even Lexus, because these are companies people like to aspire to because they seem to have emotion and great vehicles.
Now when you break it down yes individual cars will when in categories that do match the overall APEAL. This is because many of these companies have vehicles in some segments and not others. Porsche does not win in Best Minivan like Honda because they don;t offer a minivan (PRAY THEY NEVER DO!) but this is the reason for what may seem to be inconsistency in the individual categories when compared to the overall categories.

— atomicbri (View Profile)

Posted on 6/30/2008 7:14:29 AM | reply to this comment | Votes: 2   

Atomicbri is on to something. All but two of the makes that scored 4 out of 5 or higher were more expensive than average. Only two mass-market makes - Mini and Volkswagen - were in this category.

Something else - only 4 makes - Pontiac, Jeep, Subaru, & Suzuki - out of 36 scored lower than average (2 out of 5 or lower).

Not exactly a "bell-curve" distribution, is it?

— Audiphile (View Profile)

Posted on 6/30/2008 9:21:00 AM | reply to this comment | Votes: 1   

When I saw Jaguar that blew the study for me.Jaguar is so overrated,they have one last chance to make it in this market.

— autopro (View Profile)

Posted on 6/30/2008 4:18:18 PM | reply to this comment | Votes: -1   

Jaguar are one of the best names in the business, they are making the best cars in their class...

— ubercool (View Profile)

Posted on 6/30/2008 5:22:36 PM | reply to this comment | Votes: 0   

The point you are all missing is that Jaguar accomplished this without the benefit of the XF being in the Survey. Watch out next year!

— Jagexpert2 (View Profile)

Posted on 6/30/2008 10:18:26 PM | reply to this comment | Votes: 1   

"Automotive Performance, Execution and Layout (APEAL) Study"

Not surprised to see BMW high on J.D's list, this must be the most "subjective", "unscientific" of all automotive studies... only thing the BMW owner wanted when walking into a dealership was the badge, and that's what they got when they drove one home - case closed, mark this one under the "satisfied" category.

On the contrary, Lexus don't sell cars based on the "magic feel" quotient, but on luxury, reliability, and build quality, true measure of the inherent value of vehicle.

— sector (View Profile)

Posted on 7/1/2008 9:31:52 PM | reply to this comment | Votes: 2