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The reason Jaguar is adding a pair of compact, lower-priced, entry-level models – the XE sedan and F-Pace CUV – is simple, says Rob Filipovic, general manager-product planning, at Jaguar North America.

“We needed to get more people into the Jaguar family,” he says in an interview while detailing the strategy behind launching the pair of new Jaguars at a Midwest Automotive Media Assn. preview here.

“We were too restricted in what we offered with only three models,” he says of the decision to expand that to five models when the ’17 XE and ’17 F-Pace go on sale in the U.S. in April.


2015 Frankfurt Motor Show (IAA)





































































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Jaguar Plans To Attack Entry Level Market With XE And F-Pace Models

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