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Jaguar dealers take 10,000 deposits for XF

omarrana submitted on 2/18/2008 Official Bell & Ross Timestamp: 10:35:27 AM

31 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com

Tag Link: Jaguar

Jaguar has globally taken 10,000 deposits, including 3,000 from the U.

S., for the upcoming Jaguar XF. Jaguar executives said that they released the figure just to show the impact of the new XF without the company having to even advertise of offer cars available for test drive.

Instead Jaguar spent time training dealers for events that include their loyal and rich-customers only. The company put together a 21-city road show with a few XF models in tow, training entire dealerships at once. Dealerships were than told to conduct events for their wealthy and loyal customers.

Ken Gorin, owner of The Collection in Miami, has...

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Jaguar dealers take 10,000 deposits for XF

About the Author

omarrana

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.

— omarrana (View Profile)


User Comments

2ndbimmer

Good, I hope jaguar does well with this vehicle. The only dissapointment about the vehicle is that they showed it everywhere in "perriwinkle metallic" I cant wait to see it in black metallic with brown interior, classy!

— 2ndbimmer (View Profile)

Posted on 2/18/2008 11:02:47 AM | reply to this comment | Votes: 6   

DaHarder

I attended the XF 'Event' here in Las Vegas - It was outstanding, and very informative.

I have yet to place a deposit (waiting to drive a CTS-V first), but I'm sure that many did!

The vehicle's very impressive...

— DaHarder (View Profile)

Posted on 2/18/2008 11:04:21 AM | reply to this comment | Votes: 5   

S4cabriofoxone

I would like to go myself, Tuesday night.

— S4cabriofoxone (View Profile)

Posted on 2/18/2008 4:31:04 PM | | Votes: 1   

mini22

The car is hot.Its what Jaguar needs and it will pull them up from a failing company.I only wish they had come out with this car 3 yrs ago.

— mini22 (View Profile)

Posted on 2/18/2008 11:30:53 AM | reply to this comment | Votes: 2   

enthusiastx11

that's an impressive number of deposits!
good for jaguar.
gods knows they need the money.

— enthusiastx11 (View Profile)

Posted on 2/18/2008 11:38:17 AM | reply to this comment | Votes: 2   

EnnNorak

Nobody gets a $10K deposit from me -- if the dealer goes bankrupt and the money is not held in trust somewhere, I'm shit out of luck.

— EnnNorak (View Profile)

Posted on 2/18/2008 4:50:20 PM | | Votes: -2   

Jagexpert2

Nobody is taking 10K deposits you moron. The deposits average between 1,000 to 5,000. and yes your deposit is guaranteed

— Jagexpert2 (View Profile)

Posted on 2/19/2008 4:06:39 PM | | Votes: 2   

EnnNorak

Yeah, you are right bulldogs, I read too quickly. I have to speed-read everything as there is not enough time in a day. Anyway, the max deposit should be $500 on any vehicle as it's not worth a legal battle if you lose only $500.

— EnnNorak (View Profile)

Posted on 2/21/2008 9:58:00 PM | | Votes: 1   

1000rrRider

This is the last true British Jag. People are buying the car before Tata will destroy the brand!

— 1000rrRider (View Profile)

Posted on 2/18/2008 11:53:48 AM | reply to this comment | Votes: -1   

ThierryHenry14

The last true british Jag was the XJ6. Everything in the 1990s and since are american Jags.

— ThierryHenry14 (View Profile)

Posted on 2/18/2008 4:43:34 PM | | Votes: 0   

lyonboy

Tata is a very successful company and before Tata has done anything I find that comment stupid. Jaguar and its dealers better hope that Tata can save Jaguar because the XF alone will not. The new XK was going to save Jaguar and it is selling worse than the previous generation version.

— lyonboy (View Profile)

Posted on 2/18/2008 12:29:42 PM | reply to this comment | Votes: 0   

Jagexpert2

How is a 212 percent increase year over year a decrease???

— Jagexpert2 (View Profile)

Posted on 2/19/2008 4:08:05 PM | | Votes: 1   

BMW4me4ever

10,000 pre-orders is not that many. Not when Jaguar is hoping to sell about 30k cars in the US. It is a good step in the right direction, but will take alot more than the Xf to right the ship.

— BMW4me4ever (View Profile)

Posted on 2/18/2008 12:40:35 PM | reply to this comment | Votes: 0   

Jagexpert2

Its a lot of orders for a small car company and no one has driven or really seen the car.

— Jagexpert2 (View Profile)

Posted on 2/19/2008 4:09:02 PM | | Votes: 1   

Jagexpert2

By the way Jaguar nearly in car company terms broke even this year with all the decreased sales. So the XF should put the company back in the black. do your homework before you spout off

— Jagexpert2 (View Profile)

Posted on 2/19/2008 4:10:33 PM | | Votes: 2   

JUGNU

Beautiful car. It deserves to sell well.

JUGNU

— JUGNU (View Profile)

Posted on 2/18/2008 1:44:34 PM | reply to this comment | Votes: 2   

07G35J

I'm not a Jaguar fan, but I must say that the XF has really impressed me. It is a far cry from what Jaguar had to offer before. I'm glad they parted ways with the usual design theme and went the other way. I think this car will do well on sales.

— 07G35J (View Profile)

Posted on 2/18/2008 1:50:43 PM | reply to this comment | Votes: -1   

mini22

Well 3000 orders in the US alone without any advertizing is not a bad feat. It's even more impressive when you realize it's Jaguar.It's truely amazing what modern dynamic styling can due to sales.Tata will only help Jaguar. They will probably be somewhat hands off. They also have to still work with Ford regarding mechanical parts. The only thing they might do is give Fiat access to the XF chassis for Alfa Romeo.

— mini22 (View Profile)

Posted on 2/18/2008 3:29:08 PM | reply to this comment | Votes: 2   

ThierryHenry14

Its a nice car, but I don't know if its going to sell too well. Deposits are no indication of sales. We'll also see how it ages. Good reviews so are though...

— ThierryHenry14 (View Profile)

Posted on 2/18/2008 4:45:13 PM | reply to this comment | Votes: 0   

lyonboy

The reviews for the XF have been good but let us see how this car fares in a comparison test with the class leaders, than we will have a better idea. Let us not forget that Jeremy clarksen said the XK was the best car in its class and it has flopped, selling worse than the previuos one. The XF has a tough hill too climb.

— lyonboy (View Profile)

Posted on 2/18/2008 5:15:39 PM | reply to this comment | Votes: -1   

Jagexpert2

Ion where do you get that bogus claim of decreased XK sales?

— Jagexpert2 (View Profile)

Posted on 2/19/2008 4:12:03 PM | | Votes: 1   

farabira1

What's up Lyonboy, and what did you say that we should see how XF compares with class leaders like 5 series, or did you mean an A6? Well the XF trumped the 5 seires in reviews by Autocar and by Jeremy Clarkson in his Times column. And who told you that XK sales have plummeted, as far as i can see, XK was the 10th best selling coupe in Germany, ahead of 6 series and only trailing 2 spots behind the Merc SL.

— farabira1 (View Profile)

Posted on 2/20/2008 7:56:39 AM | | Votes: 1   

farabira1

How many cars in recent memory had over 10000 deposits? I can easily tell that you don't like the fact that Jaguar is selling so much. Well get used to it, because buyers will be more exposed to the Xk when they go to check out the XF, and so it will sell more, and also don't forget the upcoming XJ, which should be even more awesome.

— farabira1 (View Profile)

Posted on 2/20/2008 8:00:49 AM | reply to this comment | Votes: 1   

S430

Somebody fix the front of the xf.... to be like it was in the prototype!!!...

— S430 (View Profile)

Posted on 2/19/2008 12:41:05 PM | reply to this comment | Votes: 1   

farabira1

I assure you S430, that the front is quite great if you have seen it in flesh.

The sales figure are impressive. And guess what only 3000 of this deposits were from US, so it looks like even outside the NA market, this car is a big hit. And good news for all of us, TATA is saying that it will sell off jaguar once it acquires it from FORD.

— farabira1 (View Profile)

Posted on 2/20/2008 7:58:43 AM | reply to this comment | Votes: 1   

AGLA

I've seen it in person and I think it is NOT very good looking! There is nothing about the XF that makes me want to own one. I'll stick with the real "4-door coupe" Mercedes CLS.

I agree with S430, it looked much better as a prototype especially the profile looked sportier.

— AGLA (View Profile)

Posted on 2/22/2008 12:57:15 AM | | Votes: 0   

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