Jaguar has globally taken 10,000 deposits, including 3,000 from the U.S., for the upcoming Jaguar XF. Jaguar executives said that they released the figure just to show the impact of the new XF without the company having to even advertise of offer cars available for test drive.
Instead Jaguar spent time training dealers for events that include their loyal and rich-customers only. The company put together a 21-city road show with a few XF models in tow, training entire dealerships at once. Dealerships were than told to conduct events for their wealthy and loyal customers.
Ken Gorin, owner of The Collection in Miami, has...
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