Jagexpert2
Jagexpert2
Jaguar Master Sales and Leasing Consultant located in Atlanta
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Jaguar 'now fighting back after being beaten up badly'
Jun 18 2008 By John Duckers
Jaguar is fighting back after being badly beaten up in recent years, its new boss has claimed.
And Geoff Cousins, managing director of Jaguar UK, said he was confident Indian owner Tata had bought the company “for the right reasons”.
Jaguar was now about building sports and saloon cars, making a profit from smaller production volumes.
Speaking at the Breakfast Connections event run by Birmingham Chamber of Commerce and Birmingham Forward, and held at the Botanical Gardens, he said Jaguar wanted to be known as a luxury brand that happened to make cars.
There remained a great affection for it and a lot of goodwill towards the business.
For example, the XK sports model was “an emotional purchase rather than a rational one”.
Jaguar, he acknowledged, faced big challenges and was still behind some of its premier competitors. Perceptions were not all they should be – the XJ, with its aluminium body, was a technologically advanced car, but, because of its retro styling, some people though it to be low tech.
It is the next to be re-launched following the XK and the new XF and that would give the firm “three highly desirable cars”. Read Article



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HSCenterconsoleHSCenterconsole - 6/19/2008 10:15:07 AM
+5 BoostDrop the Boost Up the Boost
I give Jaguar credit for putting out a great car like the XF, but I still doubt they will be around in a decade.

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autoproautopro - 6/19/2008 1:47:22 PMView My AgentSpace
-1 BoostDrop the Boost Up the Boost
It all depends on how muck money Tata is willing to invest.The first thing they need to do is adress their dealer body.In my town the jag dealer also sells mazda,and range rover.They may have two Jag tech at best,so their servive is slow at best.

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bulldogzbulldogz - 6/19/2008 9:01:37 PM
+1 BoostDrop the Boost Up the Boost
cue up the inevitable Free Gas promo...

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EvoAudiEvoAudi - 6/20/2008 1:22:46 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
An animal is most dangerous when it is close to death.


Automakers Beware...

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