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Japan's automakers are gearing up for the biggest wave of North American production expansion in a decade.


The goals: Win back market share lost because of the 2011 earthquake and tsunami in Japan, boost sales in the world's most robust market and get around a dollar-yen exchange rate that makes exports from Japan unprofitable.

Japanese automakers have rebuilt their North American output to record levels. But a vehicle shortage has become the biggest barrier to boosting sales. So executives at almost every Japanese company are planning new capacity increases in what is traditionally their most important market.

Japan's automakers are gearing up for the biggest wave of North American production expansion in a decade.

The goals: Win back market share lost because of the 2011 earthquake and tsunami in Japan, boost sales in the world's most robust market and get around a dollar-yen exchange rate that makes exports from Japan unprofitable.

Japanese automakers have rebuilt their North American output to record levels. But a vehicle shortage has become the biggest barrier to boosting sales. So executives at almost every Japanese company are planning new capacity increases in what is traditionally their most important market.



Read more: http://www.autonews.com/article/20121119/OEM01/311199957#ixzz2CgPC3OWz

Japan's automakers are gearing up for the biggest wave of North American production expansion in a decade.

The goals: Win back market share lost because of the 2011 earthquake and tsunami in Japan, boost sales in the world's most robust market and get around a dollar-yen exchange rate that makes exports from Japan unprofitable.

Japanese automakers have rebuilt their North American output to record levels. But a vehicle shortage has become the biggest barrier to boosting sales. So executives at almost every Japanese company are planning new capacity increases in what is traditionally their most important market.



Read more: http://www.autonews.com/article/20121119/OEM01/311199957#ixzz2CgPC3OWz

Japan's automakers are gearing up for the biggest wave of North American production expansion in a decade.

The goals: Win back market share lost because of the 2011 earthquake and tsunami in Japan, boost sales in the world's most robust market and get around a dollar-yen exchange rate that makes exports from Japan unprofitable.

Japanese automakers have rebuilt their North American output to record levels. But a vehicle shortage has become the biggest barrier to boosting sales. So executives at almost every Japanese company are planning new capacity increases in what is traditionally their most important market.



Read more: http://www.autonews.com/article/20121119/OEM01/311199957#ixzz2CgPC3OWz


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Japanese Automakers Gearing Up American Factories For Major Expansion

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