Print this Page | Digg It | del.icio.us

Tags: kelley blue book kbb best driving performance brand vehicle perception

Tag Link: kelley blue book kbb best driving performance brand vehicle perception

KBB: Perceptions of New Vehicle Brands with Best Driving Performance
Toyota, Honda, BMW and Mercedes-Benz each garnered three top-three finishes in various categories, displaying consumers' overall perception of those brands having the best driving performance. Nissan and Lexus garnered two top-three finishes each. Read Article
KBB: Perceptions of New Vehicle Brands with Best Driving Performance



Comments:

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters):
[img]IMAGE URL[/img]
Example: [img]http://agent004.myautospies.com/users/150/Sample-Gallery/sample1.JPG[/img]
enthusiastx11enthusiastx11 - 6/21/2007 8:23:26 PM
+1 BoostDrop the Boost Up the Boost
"BMW's top rankings in the Luxury Sedan and Luxury SUV segments demonstrate that it has a lock on performance characteristics in the luxury category according to new-car buyers, an instance where brand image and the consumer brand perception are in perfect alignment," said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book and kbb.com.

yup...that pretty much sums it up.

reply to this comment
enthusiastx11enthusiastx11 - 6/21/2007 8:42:58 PM
+4 BoostDrop the Boost Up the Boost
apparently the people who deboosted me don't agree with the thousands who responded to the survey.
bmw = great performance luxury cars.
brand image in line with consumer brand perception.

reply to this comment
truecarlovertruecarlover - 6/21/2007 9:08:13 PM
+4 BoostDrop the Boost Up the Boost
Yes it makes sense. But what puzzles me is that people perceive Lexus to have better driving performance than Infiniti, Audi, and even Acura. I find that very peculiar.

reply to this comment
truecarlovertruecarlover - 6/22/2007 6:50:17 AM
-3 BoostDrop the Boost Up the Boost
Whoever de-boosted me. Do you really think Lexus cars are better performance wise than the three I mentioned?? Are you really serious?? In that way I agree with XeroKOOL - "perception is often far from reality".

reply to this comment
S4cabriofoxoneS4cabriofoxone - 6/21/2007 11:29:48 PMView My AgentSpace
+3 BoostDrop the Boost Up the Boost
Do you think these actually represent the true performance characteristics of car brands? i.e. Mercedes topping BMW in sports cars, Toyota topping Honda in minivans and near-lux SUVs... then that's sad. These don't apply to so many deserving vehicles out there!

reply to this comment
MonkMonk - 6/22/2007 12:28:28 AMView My AgentSpace
+2 BoostDrop the Boost Up the Boost
Yeah Mercedes' performance/handling is nice, but I think overall BMW is better. Only the CLK Black is better than any other BMW-badged M-series cars (the only exception for a BMW-related car is the McLaren F1). Also, could anyone show me a review praising a Lexus SUV for handling characteristics over a Merc? (no bias here) I thought the ML63 AMG was the best performance SUV, after the Porsche Cayenne Turbo S.

reply to this comment
tifosi_f1tifosi_f1 - 6/22/2007 9:30:37 AM
0 BoostDrop the Boost Up the Boost
actually the BMW X5 is rated higher than the ML, even when then new generation ML came out, it was targeted at the X5 to match its "sedan" driving characteristics.

the new ML63 is a smaller and lighter beast while Porsche is till the best on performance (Turbo S) but its big & heavy.

BMW is losing out on not bringing out a higher end X5 IS like with the old generation.

reply to this comment
Will_Will_ - 6/22/2007 7:15:27 AM
+2 BoostDrop the Boost Up the Boost
I don't think they mean the the typical "track" performance of, say the SUVs and Minivans. Maybe they mean other types of "performance?" The FJ Cruiser and Land Cruiser are the most off-road capable SUVs in the non-luxury segment. But I can't explain the Minivans really. I guess people perceive the Toyota Sienna to be a better 'performer' than the Honda Odyssey and the Nissan Quest.

reply to this comment
tifosi_f1tifosi_f1 - 6/22/2007 9:25:45 AM
0 BoostDrop the Boost Up the Boost
talk for your self,
every car has different performance characteristics which you can notice when driving.


reply to this comment
amazinBimmeramazinBimmer - 6/22/2007 9:37:52 AM
-1 BoostDrop the Boost Up the Boost
this is no surprise. I think these are dead on.. inspite of benz (in this case probably only the sl550/55) being ahead of bimmer.

reply to this comment
M53RM53R - 6/22/2007 12:18:52 PMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
The new X5's handling is amazing! I would put it on top of that list like they did.

But Im wondering why mercedes beats BMW in the convertible/sports car colomn.... Does the SL55 AMG handle better than the M6 convertible?

reply to this comment
Will_Will_ - 6/22/2007 12:46:22 PM
+2 BoostDrop the Boost Up the Boost
People perceive it to handle better than the M6.

Keyword: perceive.


M53RM53R - 6/23/2007 3:14:48 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
and the reason I was de boosted is???
To post a comment for this story, you must first Login.

If you do not have an account, you will need to Register (It's Free!).

Most Recent Stories
Renntec Mercedes C63 AMGFerrari Enzo Replacement SpiedSarah Palin Opens A Can Of Alaskan Whoop-Ass On Obama And Democrats-But What Does She Drive?Recall Issued for 2009 Jaguar XFCONFIRMED: Chevrolet Volt to be revealed this monthStudy: Women get ’turned on by engine sounds of MaseratisLamborghini Gallardo LP560-4 gets diamond wheels and pink brakesWill Buyers Be Willing To Settle For A 4 Cylinder BMW, Or It That Just Too Far Of A StretchUpcoming Beetle Design Will Inject More TestostoroneRumor: Ferrari working on a 430 Scuderia Spider2010 Chevrolet Camaro orders start next monthHyundai to show Santa Fe hybrid concept in ParisIs Imitation The Sincerest Form Of Flattery? Honda Releases Their Own Prius Look Alike!2009 Mazda MX-5 FaceliftCitroen reveals new hybrid conceptEarly look at America-bound Ford C-MaxSpies Become MythBusters When It Comes To Your Options If You Think You've Bought A LemonIs BMW The Company Actually Behind The Audi A4 Driving Experience App?NHTSA Sides With Toyota On Unintended Acceleration Issues Claiming 400 Owners Had No CaseChrysler Still Sits In The Basement, Sales Down 34% For AugustHow Low Should It Go? Analysts Predict Oil To Plunge As Low As $80 A Barrel!The Bottom Falls Out Of Audi Sales In August, Down 16% For The MonthHyundai May Be Fuel Economy Leader By Meeting Standards 5 Years Ahead Of DeadlineGM Employee Pricing Program Fails To Limit Sales Losses - Sales Down 20.4% In AugustHyundai Stumbles Down 8.8% For AugustBMW Sales Dip 4.1% In August - Mini Remains Strong Up 34.1%Honda Stumbles 7.1% In August - Acura Makes Progress Down 8.2%2008 Mercedes Brabus Bullit Black ArrowMazda Tightens The Belt With a 4.4% Decrease In August SalesNissan Rebounds With Sales Up 14.2% - Infiniti Up 8.0% For AugustToyota Drops 9.4% In August - Lexus Year End Clearance Event Curbs Losses To 9.1%Volkswagen Rides The TDI To A 2.9% Increase August SalesMercedes Benz Sales Drop 11.8% In August - SMART Sales Remain StrongFOMOCO Stuns No One With A 26.6% Shortfall In August SalesBMW 135i Outpoints Its Competitors to Become Consumer Reports' Top-Rated Sporty CarGerman Car Market Sales Fall 10.4% For AugustInfiniti M35 to get 303-hp V6 VQ35HR engineHot News: Mercedes CLT2009 Lexus IS Facelift Spurts Out On The Net$200 Spy Tool Allows You To Track Your Errant Children Or Spouse's Every MoveConsumer Reports Analysis: Best Money Saving HybridsChrysler working on electric cars and plug-in hybrids$2 million Bugatti Veyron crashed againHonda's Prius rival to be revealed on ThursdayKia Soul to debut at Paris Motor ShowHummer H3T on sale in Middle East this NovemberBMW pure electric 1-series in the worksAudi working on R3 roadster with 4-cylinder engineWho Is Going To Be The First to Fall And How Soon?Honda To Debut New Hybrid Thursday - To Be Priced Same As Conventional Models