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Just as Kia did with the redesign Spectra by renaming it “Forte”, the Korean automaker is considering changing the name of all of its models. What’s the reason for the name changes? Kia says that the median age of its U.S. buyers is currently 52 and it is now looking to attract younger customers with a more appealing lineup and name changes.

Kia is looking to name its car with a more fun and..

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Kia considering changing name of all models

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