Kia wants to become a premium brand and play with the big boys

trymee submitted on 12/10/2012 Auto Spies Photos Timestamp: 2:17:16 PM

Views : 7,198 | Category: Misc News | Source: | SOURCE: www.4wheelsnews.com

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Kia Motor’s vice-chairman Lee Hyoung-keun boldly announced its new goal of being among the “first-class brands” by 2017, and be on the same level as premium automakers such as Lexus, Mercedes-Benz, and Audi.

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Kia wants to become a premium brand and play with the big boys

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