LA Auto Show: BMW 135i U.S. pricing revealed (live images)

omarrana submitted on 11/15/2007 Official AutoSpies Timestamp: 9:05 AM
from: www.egmcartech.com

Tags: BMW

BMW

LA Auto Show: BMW 135i U.S. pricing revealed (live images)

BMW today officially revealed the BMW 1-Series coupe for the U.S. market and believe us the car definitely looks better in person. Both the 128i and the 135i will arrive in spring of 2008. At the LA Auto Show today, BMW displayed the 135i along with its price tag of $35,675.

The 128i will be powered by a 3.0 liter inline 6-cylinder engine producing 230 horsepower. The 135i will be powered by BMW’s twin-turbocharged 3.0 liter inline 6-cylinder engine that produces 300 horsepower. That gives the 135i the ability to do 0-62 mph in 5.3 seconds with a top speed of 155mph.

Click through for live images from the 2007 LA Auto Show Read Article

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Hwany - 11/15/2007 9:58:05 AM

0 Boost

Can't wait for the M3 price!!!

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SHOWTIME - 11/15/2007 9:58:48 AM

+2 Boost

I dunno, aside from it's performance, this really doesn't look like a $36K car inside or out.

I just hope it looks better in person since a few are saying so...

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Catsmeow - 11/15/2007 10:00:36 AM

+2 Boost

This car definitely goes a little old school with the model type/body shape, but still manages to look great and maintain the power that's expected of a bimmer- kudos.

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lucast - 1/17/2008 6:00:56 AM

+1 Boost

it's great- just like a new 2002. why weren't bmw building these 10 years ago?

1995e34 - 11/16/2007 12:57:32 PM

+3 Boost

what's a lotus cost these days?

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enthusiastx11 - 11/15/2007 11:42:55 AM

+1 Boost

"Otherwise its obivous you are paying 5k for a little circle at the front of you car."

huh? it's a more compact coupe with the same extraordinary engine as the 335i coupe with a BASE price that's $5,000 less. and suddenly that engine and handling are worthless?

and good luck finding a 335i coupe that's not optioned up to $50,000. the actual sales prices of the 335i and 135i coupes will be at least $10,000 apart.

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r15mohd - 11/15/2007 2:01:29 PM

+1 Boost

not as hard as you think...so long as you have patience.

go to the dealer, order with "YOUR" options and have patience on the wait.

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JRobUSC - 12/8/2007 4:09:15 PM

+1 Boost

that's a $6k difference between the 335i Coupe and 135i Coupe, not $5k.

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M35MT - 11/15/2007 10:24:39 AMView My AgentSpace

+2 Boost

I still dont understand how its lighter yet slower than the 335 with the same engine. Marketing. It's probably faster they just dont want you to know it...

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Heyhuub - 11/15/2007 10:39:13 AM

+1 Boost

The official 0-60 for the 335i is 5.6 sec

Bmw8ter - 11/15/2007 12:20:48 PM

-2 Boost

that's just like BMW saying the twin turbo engine has only 300hp, when it's been theorized to produce around 350hp; or saying the 335 has a 50/50 weight distribution, when it's really 51/49....it's MARKETING; and consumers eat it up like it's the truth.

Wazz - 11/15/2007 1:24:22 PM

+1 Boost

BMW doesn't market the car as 50/50 weight distribution, they say near 50/50 distribution.

lucast - 1/17/2008 6:03:28 AM

+1 Boost

youre kidding right? 0-60 is all about grip. there are many cases where heavier cars are faster that lighter cars with the same engine because they can put more power to the ground in a shorter period of time genius.

chuck717 - 11/15/2007 10:37:20 AM

-1 Boost

36k what is the point of bringing this car to the USA at this price i don't get it. If you can afford 36k you can afford to step up a little more and buy a 3 series or C Class Benz or G35 this is nuts marketing?

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1995e34 - 11/15/2007 12:40:07 PM

+2 Boost

but those cars are heavier and bigger. that's like saying "if you can afford a lotus, why not get a lincoln"

investor27 - 11/15/2007 10:48:15 AM

+1 Boost

Or a Nissan 350 Z for around $28K. I wouldn't get a 1 series for $35,600. Get the 3 series for $38K instead.

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enthusiastx11 - 11/15/2007 11:52:21 AM

+1 Boost

i don't get why everyone keeps quoting base prices for the 3-series. THESE CARS DON'T EXIST. go to a BMW dealer and look at the sticker prices. the 3-series sedans and coupes you will see on the lot will be optioned well in to the $40s and $50s...and the convertibles around $60k.

the options on the 3-series are enormously expensive...paint colors are optional, automatic is optional, leather is optional, etc, etc.

thecar - 11/15/2007 1:30:10 PM

0 Boost

You funny
my local dealer has tons of those to sell u
2 options , $36-7k 328i auto

JRobUSC - 11/15/2007 11:12:42 AM

+3 Boost

guys, before you complain it's pretty obvious BMW is pricing the car to be competitive with the G35 coupe, a vehicle with a similarly sized interior and trunk that I am sure it will run rings around since the 335i already does. Even if it just tied the 335 when was the last time you could get a new BMW that did 0-60 in 4.8 seconds for $36k? Never, especially not a coupe.

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r15mohd - 11/15/2007 11:24:16 AM

+1 Boost

the vehicle seems to be pretty small compared to the g37. plus the g37 is far more attractive than the 135 IMO.

i said it from the start, this vehicle needed to start at 30k for the 135i. i just dont see anyone dishing out $35k plus for the 135i when, like previously said, the 335i is much more attractive/bigger for a little more.

1995e34 - 11/15/2007 12:46:29 PM

0 Boost

r15mohd, people in this segment do not look at bigger as better. if they want the bigger car, it's certainly available. but you'll sacrifice agility. for $35k you could also get a loaded japanese suv...it's way bigger.

i know my comparison has completely stretched your point, but if they were looking to make this car more practical, they would've imported the wagon. but they know americans are too cool to drive wagons.

r15mohd - 11/15/2007 1:07:32 PM

+1 Boost

hmmm...then why the increase in wheelbase/overall dimension when vehicles are redesigned?

bigger can constitute as better...

1995e34 - 11/15/2007 1:10:55 PM

+1 Boost

true, bigger can be better, but how much smaller can you get while still offering any sort of interior space.

i'd personally opt for the 3-series myself, but on a narrow windy road, this is the better option.

r15mohd - 11/15/2007 2:04:23 PM

+1 Boost

contrary, this vehicle lost out to the Audi TT and the VW GTi recently in actual "winding road" testing.

the 135i flies in a straight line, but loses out when the turns comes into play.

it's somewhere in an article on this board.

JRobUSC - 11/15/2007 2:17:23 PM

0 Boost

opfreak, the G37 competes with the 3-series for one reason -- there was never a "higher" Infiniti Coupe and there was never a "lower" BMW Coupe. They were both entry level. The G37 is substantially smaller inside and has a much smaller trunk than the 3-series coupe. It's miraculously very similar to the 1-series in those regards. And priced the same. So now when someone walks into a BMW dealer and says "well you better discount your 335i because a G37 is $10k less" the dealer can say "no, our similarly sized and priced 135i competes with the G37. Of course, it's much faster and includes free maintenance as well."

1995e34 - 11/15/2007 3:13:54 PM

+1 Boost

r15mohd,

i did read that article. i wasn't quite sold on the results though. i don't expect the same results from many other mags. do you?

w209w114 - 11/15/2007 11:40:05 AMView My AgentSpace

+2 Boost

I was waiting for this car but after seeing the 35K price for the 135i its just NOT WORTH IT. If you want pure speed I guess its "ok" but Id much rather have a more robust small sedan or bigger coupe.

The 128i for 29K is "ok" also but nothing exceptional in terms of value.

Overall I would say its cheap for a Bimmer but not cheap enough for what it is.

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enthusiastx11 - 11/15/2007 11:43:56 AM

+2 Boost

wonderful compact coupe for a daily driver.

i hope BMW is ready for the stampede to their dealerships!

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enthusiastx11 - 11/15/2007 11:44:53 AM

+2 Boost

and for all you nay-sayers....i'm truly curious what compact sports coupe you would buy instead for $35,000? hmmm....

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r15mohd - 11/15/2007 2:06:54 PM

+2 Boost

compact sports coupe shouldnt start at 35k...thats why there is no comaprison.

1995e34 - 11/15/2007 3:14:59 PM

+2 Boost

what do you think that motor alone costs?

Kinger - 11/15/2007 12:11:46 PM

+3 Boost

The 135i comes with an M-tuned sport suspension, standard 18-inch aluminum wheels with high performance tires and an M-body kit. The M package on the e46 M3 was around $4000.

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Kinger - 11/15/2007 12:12:34 PM

+2 Boost

Also forgot to mention it has Brembo calipers and discs.

BMW4me4ever - 11/15/2007 12:29:51 PMView My AgentSpace

+3 Boost

cant wait .. what are you people smoking on here saying it is not worth it? I have a 2006 330xi sedan with Navigation that had a MSRP of $46,970. I am trading my car in for a more sport oriented, much faster sports car with a 300hp + enging that equipped with Navigation, Manual trans & heated seats for $38k. I cant wait it will be hot ... That price is $8k less than a 335 coupe with the same equipment .. We will sell this car like hot cakes .

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thecar - 11/15/2007 1:32:19 PM

+2 Boost

go ahead , downgrader

w209w114 - 11/15/2007 3:32:47 PMView My AgentSpace

+2 Boost

Yeah, Its REALLY HARD to downgrade. You have no idea unless youre actually going through it. Upgrading is the easiest part once you drive the best its hard to go back.

BMW4me4ever - 11/15/2007 12:34:31 PMView My AgentSpace

+1 Boost

Figure base price with destination is $ 35,675 + Navigation $ 1900 + Heated Front Seats $500 + HD Radio $ 350 + metallinc Paint $ 475 = $ 38,900 + TTL. Xenon lights and the Mkit are standard ... A 335 coupe with same options & Sports Package is $ 45,325 so the difference is $ 7k more .... For that difference on my 135 I can chip the engine, change exhaust, lower the car & install a short shift kit and still have money left over .....

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1995e34 - 11/15/2007 12:49:14 PM

+3 Boost

just please don't add any wings.

ICON - 11/15/2007 12:40:10 PM

0 Boost

Exactly Klinger, the performance "value" of this vehicle with all of it standard features makes this pocket rocket an attractive choice.

I don't think that BMW will have trouble selling this. My local dealer already has a long list of deposits.

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Larry - 11/15/2007 12:52:45 PM

+4 Boost

with the US dollar value falling euro exchange rate, $35,000 is the price , the 128i for 30k is not a bad buy, in fact the 328i starts at 33k.

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Larry - 11/15/2007 1:16:30 PM

+4 Boost

back in the mid 80's you could buy a similar sized 325es for $27,000.00 with only 121 Bhp, in 1987 BMW upgraded the 325 to 168bhp priced between $25-27K, the 1st M3 had only 192 Bhp for about 30k, so the 128i with 230 Bhp for 30k is not bad.

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Larry - 11/15/2007 1:20:19 PM

+3 Boost

don't forget 4 years 50,000 miles free maintaince and BMW maintaince is expensive

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chuck717 - 11/15/2007 1:33:18 PM

0 Boost

You can deal on a 3 series you won't get a deal on a 1 for some time, to me just my take why pay $15 for half a order of ribs when you can get a full order for $18?

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JRobUSC - 11/15/2007 2:23:59 PM

+4 Boost

that would be true... if the 1-series was "half an order" of the 3-series. It isn't. Infiniti has sold plenty of $35-40k G Coupes. I am sure BMW can sell the hell out of $28-43k versions of their similarly sized car.

Bmw8ter - 11/16/2007 8:43:22 AM

-2 Boost

that "$0 maintenance" is only as good as the dealership you take it to for servicing. You can only hope the mechanics actually do what they're supposed to, that is, in the "$0 cost" sense.

http://www.consumeraffairs.com/automotive/bmw.html

And lets not forget, that special maintenance is nul and void if you travel outside the country it was purchased from. That's right; you can't buy the car in the U.S., and have it serviced while you're on vacation in Canada, without dishing out every cent for the work performed.

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JRobUSC - 11/16/2007 12:02:26 PM

+3 Boost

Free maintenance is free maintenance, how often do you really think "oops, I'm accidentally in another country with my car and it HAS TO HAVE SERVICE RIGHT THIS SECOND" is really going to happen? The car only needs service once a year. I think you can plan around that. If you can't that's your fault, not the car's or BMW's.

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Bmw8ter - 11/16/2007 2:40:40 PM

-1 Boost

what the hell are you rambling on about....I was illustrating that there are limitations to the "o so wonderful, NOT free" maintenance package. You're right, if somebody can't schedule around something like that, then that's their problem; but BMW's maintenance package is hardly a benchmark in the automotive world, especially when you're only getting servicing once a year on the car, which isn't optimal for any car, even if you're using snythetic oil.

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JUGNU - 11/16/2007 9:34:30 AMView My AgentSpace

-4 Boost

$35,675 base and can easily optioned upto $45K, that's really close to the 335i Coupe.

Hell it's even more expensive than both Evo X and WRX STI which are without a doubt better cars than 135i.

What a rip-off BMW. as i said earlier 135i should have been started at $30K max.

All in all at this price point i don't see much sales happening.

BTW fanboys deebost all u want (I never cared) but facts remain that this is just a rip-off and any sensible perosn should pay 4-5K over this and get the 335i instead.

JUGNU

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1995e34 - 11/16/2007 1:22:55 PM

+3 Boost

i'd be suprised if many of these were going for $45k.

as well, in comparison to the lancer and scoobie, neither of them are sporting as much 3-series parts as the 1-series is. and i think many drivers wouldn't be seen dead in those winged econocars.

what would you pay to have the difference in overall refinement from the lancer to the 135i? what do you think the difference in price of the bmw i-6 turbo vs the mitsubishi i-4 turbo?

how will each depreciate? how will each wear?

1995e34 - 11/16/2007 1:25:29 PM

+1 Boost

which would your woman's parents rather see her being driven in?

S4cabriofoxone - 11/17/2007 1:39:45 AMView My AgentSpace

+3 Boost

"Hell it's even more expensive than both Evo X and WRX STI which are without a doubt better cars than 135i."

"without a doubt better cars," you say? Most would beg to differ.

And no, it has nothing to do with the badges. But the fact that, while very important, performance is not the only thing that matters in the automotive world. With your own logic, the BMW 750Li is "without a doubt" a better car than the Lexus LS460L. That's not necessarily true. See what I mean?

The 135i offers luxury. It offers style. It offers a unique owner's experience, and most of all it offers respect. No matter how great the performance is in the EVOs and STi's... I just can't get over their huge wings. It's ridiculous.

The 135i also gives you excellent performance in its own right. That cannot be argued with.

Why buy the 335i over the 135i, you ask, fastonekiller? Because it looks better, has performance that is just about equal, has a better interior and gives you practicality. I would personally buy it over the 1.

S4cabriofoxone - 11/17/2007 2:38:33 PMView My AgentSpace

+2 Boost

Okay, but there's still the other three things, and I would still buy it over the 135i.

investor27 - 11/16/2007 11:44:08 AM

+1 Boost

I agree that the 135i is over-priced, and I have said that I will not be getting one. However, BMW will sell all of their US allocations of the 1 series.

BMW officially stated last month that they have more than 100,000 people subscribing to their BMW Year 1 series online. They have now stated that only 23,000 units of both the 128i and 135i will be made available globally annually, with 11,500 of those coming to the US.

A recent poll on one of the BMW forums suggests that after the pricing of the 1 series was discovered at the LA Auto Show, BMW lost half of the potential buying public. Half of 100,000 is 50,000, and with only 11,200 allotted they will all be sold this year, and probably for the next couple of years as well.

BMW has been very tight on their allocations, with only a 24-day average of cars remaining on their lots. They will not be discounting these cars AT ALL since they are flying off the lots. In comparison, Toyota has a 42-day average, and GM, Ford, Chrysler have 80, 82, 84-day average according to a Money Market article on Yahoo finance released this past week.

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cRacKhEaDaLLeY - 11/16/2007 12:18:19 PM

+1 Boost

How much are they charging for the optional two-deck carbon fiber rear wing with slats?

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1995e34 - 11/16/2007 1:34:58 PM

+2 Boost

you wasted you time to create another identity just to make comments like THAT? at least be more creative. make some references to yuppies with alligator shirts, or middle-aged guys wearing driving gloves on their midtown commute.

if your smart enough to create that account, i am sure you have the capacity to produce better comments.

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CaliCarGuy - 11/16/2007 3:35:58 PM

0 Boost

bmw couldve at least priced this so people that could never actually afford a bmw before could get one. i might as well go get a g37 or a similar car for this price. bmw is dumb

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1995e34 - 11/16/2007 5:43:27 PM

+2 Boost

how do you know they could've it priced it so much lower?

JRobUSC - 12/8/2007 4:07:56 PM

+1 Boost

you're right, now you're catching on, you COULD go get a G37 Coupe. That's the whole point of the 1-Series, to give people a price and size competitive vehicle to the G37 Coupe. Well, a much faster price and size competitive vehicle to the G37. Before people were buying the G because it was so much less expensive than the bigger, more opulent, more expensive 335i Coupe. Now with the 1-Series price no longer becomes the deciding factor. Do you want a $35k Infiniti entry level coupe or do you want a similary sized $35k BMW entry level coupe that would walk all over the Infiniti and include free maintenance?

theoptimisticpessimist - 11/16/2007 4:35:12 PM

+3 Boost

A Little more expensive than I thought. I blame the weak dollar and BMW, in that order.

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S4cabriofoxone - 11/17/2007 1:42:13 AMView My AgentSpace

+2 Boost

Because it's smaller and comes with no luxury features.

That's pretty obvious.

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investor27 - 11/17/2007 12:03:14 PM

+1 Boost

I don't agree with BMW's pricing on the 1 series at all.

You're right that the

135i coupe is $34,900
335i coupe is $40,800

But are all of you forgetting that the
535i sedan is $49,400?

Going from the 335i to the 535i is an $8,600 difference, and that's for a sedan, not a 535i coupe.

The 535 sedan is not that much bigger than the bloated 335i, but it is a bigger car, and so BMW had priced the 335i $8,600 cheaper. By it's own pricing, BMW should have priced the 135i coupe for around $32,200--this is where the other 50% of the people (including myself) thought is a fair price.

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lucast - 1/17/2008 5:58:05 AM

+1 Boost

OMG- I have read some of the other comments; why are you guys even talking about nissans (infiniti)? And the subject of luxury keeps coming up. The 1 & 3 series BMW's are not luxury cars! Does anyone here even own a decent car?

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lucast - 1/17/2008 5:59:34 AM

+1 Boost

Lexus fans?? do they exist? who would be a fan of such garbage cars?

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huu76 - 11/17/2007 1:31:18 AM

-2 Boost

I'd take real race proven cars like the Evo MR and STi over this 'tryin' too hard' budget car. The Mitsu/Subi are in M3 territory and I bet they'd easily outhandle one. With the 1, all you're paying for is a big engine attached to an ugly car.

The only car threatened by this thing is the 3 series.

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S4cabriofoxone - 11/17/2007 1:42:36 AMView My AgentSpace

+1 Boost

You are wrong. On all counts.

enthusiastx11 - 11/17/2007 11:38:18 AM

+1 Boost

"'tryin' too hard' budget car. "

i think you're referring to japanese cars.

lucast - 1/17/2008 6:06:49 AM

+1 Boost

this car is not supposed to be comared to a 3 series. its' completely different. try comparing it to a nissan z car or audi tt- they will be its natural competition.

JUGNU - 11/17/2007 2:53:28 AMView My AgentSpace

-1 Boost

s4

"With your own logic, the BMW 750Li is "without a doubt" a better car than the Lexus LS460L"

What? I don't understand what u mean here?

"The 135i offers luxury. It offers style. It offers a unique owner's experience, and most of all it offers respect"

u mean STI and EVO doesn't offer all these? They offer all these in tons.

and btw i know u r too biased towards German makes. U never accepted any German to be not good.
Therefore u'll never accept and keep saying to the best of Japan "It's ridiculous"

Fact is 335i is a much better car for 4-5 K more. STI and EVO is just a deal, a lottery.

JUGNU

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S4cabriofoxone - 11/18/2007 1:10:16 PMView My AgentSpace

+1 Boost

"and btw i know u r too biased towards German makes. U never accepted any German to be not good.
Therefore u'll never accept and keep saying to the best of Japan "It's ridiculous""

Right, yeah, sure...

Do not simply assume.

I don't like the Mercedes-Benz SLK (but I like the AMG), I don't like the Audi A6 (I like the S6), I don't like the Mercedes-Benz SLR, I don't like the BMW X3, I don't like the Porsche Cayenne, I don't like the VW Jetta...

Do you really think I'm that biased? Because I have owned many Japanese cars in the past. My first car was a Datsun 500 that I had to buy from my father. My most recent was a 1995 Acura TL, which was a sleeping pill on wheels. I buy German cars because I PERSONALLY prefer them. Is that too hard for you to understand? Just because I don't OWN a Japanese car, that doesn't mean I don't LIKE them.

"Fact is 335i is a much better car for 4-5 K more. STI and EVO is just a deal, a lottery."

READ MY POST. I SAID I WOULD BUY THE 335I OVER THIS.

JUGNU - 11/17/2007 10:50:52 AMView My AgentSpace

0 Boost

fast

same or better than 135i.I am sure.

JUGNU

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investor27 - 11/18/2007 12:18:29 AM

+1 Boost

Has the 135i been released in the UK or Europe yet? If it has, what are the reviews like?

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lucast - 1/17/2008 5:48:39 AM

+1 Boost

You Americans are insane, cars are so cheap there! My 335i cost over $120K USD in Australia and I am trading it on a new 135i because the 135 is exactly what BMW's should be! check out Jeremy Clarksons review here: http://driving.timesonline.co.uk/tol/life_and_style/driving/jeremy_clarkson/article3103294.ece

And please don't mention acura, lexus or any other rubbish middle of the road cars when comparing european sport saloons! You're just embarrasing yourselves.

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lucast - 1/17/2008 5:51:59 AM

+1 Boost

1 more thing- the STI's and EVO's are much faster point to point however I believe the BMW will be much more fun. On the note of luxury- neither are luxury cars, the 135i is not even a luxry car so who cares about luxury. If you want luxury get an S class or a 7 series.

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lucast - 1/17/2008 6:33:44 AM

+1 Boost

To quote Jeremy Clarkson "The fact of the matter is this. The 135 coupé is the best car BMW makes. I have no hesitation at all, then, in giving this long-awaited return to form the rare accolade of five stars." This is coming from the guy who is the world's no1 motoring journalist.

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