"As much as the Lexus nameplate has become the default choice for the sensible careerist looking for a well-built, well-priced luxury car, the brand still ranks near zero Kelvin on the prestige thermometer. You can cite all the ways that Lexus is a great car — best-selling luxury nameplate in the U.S. for six years running, perennially at the top of the J.D. Power heap in initial quality, vehicle dependability, customer satisfaction and return business — and I'll tell you that none of that matters. Compared to luxury brands like Mercedes-Benz, Cadillac, BMW and Audi, Lexus has the emotional appeal of a public golf course."
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