With the end of the production run of Lexus’ LFA sports coupe on Dec.
14, it loses its halo car that had been highly successful for the two years that was in production. The 552-hp V-10 sports coupe, which has a price tag of $375,000, was designed to be the best expression of Lexus quality and performance. It was so coveted that even before production started in December 2010, its limited run of 500 hand-built units had already sold out. The timing of its departure is unfortunate since Lexus is currently struggling to get itself reinvented as an emotional and exciting brand.
Lexus executives agree that they require a new halo. When interviewed on Dec. 17, Lexus Executive Vice President Kazuo Ohara said that for its plan to become a “more emotional brand,” it should have a halo car.
But he clarifies that consumers shouldn’t expect another rarefied supercar with the extremely high price.