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Since we saw the all-new Lexus GS debut at the 2011 New York Auto Show, we've been pretty mum. That's because we knew that something like this was coming down the pike. All the signs were there.

Though it's not a radical departure from the Lexus of yore, it is a shift. Now driving dynamics and fun is a priority, not creating what is essentially a floating living room. With the birth of the F brand and customers desiring a more sporting drive, Lexus didn't have much of a choice.

Now in an interview with the Lexus GS Chief Engineer, Yoshihiko Kanamori, he speaks about this new vision for Lexus' vehicles that all started with the LFA and the CT.

There's one issue though: is this what buyers REALLY want?

It seems to me that a Lexus buyer expects the Lexus experience -- a supply ride, reliability, and a well-rounded luxury car. Not a wannabe sports car.

Could Lexus be alienating its loyal following?


This video interview with Lexus GS Chief Engineer Yoshihiko Kanamori proves the fact that there’s always something new to learn about the next-generation GS...

...It’s because of this that I find Kanamori-san’s statement so important — while I have my doubts that the ES will ever lose its position as the top selling sedan in the line-up, it’s clear that the GS has become the first (and best) example of a reinvented Lexus brand...





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Lexus GS Chief Engineer Hints That It Is The Car That Will Redefine The Brand - But Is That What YOU Want?

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